Temas
Comercializar su programa de guardería
Simple, proven ways to help families find—and choose—your program. Learn the essentials, then dive deeper with our step-by-step handout.
Running a child care program takes heart and hard work. But even the best program won’t stay full if families can’t find you. Marketing your child care program helps you share what makes your care special, build trust in your community, and grow your enrollment. The good news: marketing doesn’t have to be complicated or expensive. With a few small steps, you can highlight your strengths and attract the families you want to serve.
Defining Your Services
Families want to know what you offer. Be clear about the ages you serve, your hours, languages spoken, and unique strengths. Specifics help parents see if you’re the right fit.
Branding Your Business
A consistent look and message — from your logo to your flyers — builds recognition. Branding helps families remember and trust your program.
First Impressions
The way you greet families, answer calls, or reply to emails sets the tone. A warm welcome and quick response can make all the difference.
Curb Appeal
The outside of your program is the first thing families see. A clean, safe, and inviting space builds confidence before they even step inside.
Attracting New Business
Referrals are powerful. Encourage families to share their experiences and connect with schools, workplaces, and community groups to reach more parents.
Advertising
Simple tools like flyers, bulletin boards, or community events can spread the word when marketing your child care program. Share your strengths where families are already looking.
The Internet
Families often search online first. Keep your provider profile, website, or social media updated with accurate details, photos, and openings.