Alicia Leupp Hanley specializes in developing strategic communications solutions for integrated public education and behavior change efforts. Alicia is currently a managing supervisor at Runyon Saltzman (RSE), a full-service communications firm based in Sacramento, where she leads teams to develop and implement communications campaigns on a range of social and public health issues, including early childhood development, oral health, tobacco and cannabis cessation, maternal and infant health, water conservation, and childhood obesity, to name a few.
Alicia provides expertise in strategic communication planning, brand and message development, identifying audience insights, event planning, toolkit development, community outreach, and campaign evaluation. Notably, Alicia has worked extensively on campaigns to reach California’s diverse communities and hard to reach audiences, thoughtfully engaging stakeholders and testing materials within communities to ensure message relevance, sensitivity and impact.
Alicia holds a master of communication management degree from University of Southern California, Annenberg School for Communication, with a concentration in marketing, health and social change. She received a bachelor’s degree in American studies and English from University of California, Davis.